Veggies Made Great, the leader in veggie-first, better-for-you comfort foods, is shaking up the frozen breakfast aisle with the launch of Fruit Pockets—a bold new category expansion that brings its signature vegetable-forward innovation to a beloved classic breakfast pastry.
Available in Strawberry and Apple flavors, Available in Strawberry and Apple, Fruit Pockets feature a crust made with butternut squash as the #1 ingredient. Each pocket is filled with real fruit and paired with a customizable icing made with cauliflower as the first ingredient—an unexpected twist that blends indulgence with real, healthy ingredients.
Designed for today’s consumer who wants both comfort and better-for-you choices, Fruit Pockets tap into the growing demand for familiar formats with a modern, nutritious upgrade. “This is a huge moment for Veggies Made Great,” says Julia Hecht, Chief Marketing Officer. “We’re incredibly proud of the innovation behind our crust and icing, which allows us to deliver a delicious experience while staying true to our mission of putting vegetables first – even in places consumers wouldn’t expect, like a breakfast pastry.”
Fruit Pockets are baked, not fried, and made with a clean ingredient profile that includes no artificial flavors, preservatives, or synthetic colors, and no high fructose corn syrup. Designed for today’s on-the-go consumer, the handheld format offers a convenient, ready-in-minutes option for breakfast or anytime snacking.
