Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Makoto Ehara) is excited to announce the limited-time release of Potato Chips Shiawase Butter Creamy, a new twist on its beloved Shiawase Butter flavor. Available from Monday, November 24, 2025, at convenience stores nationwide, this special edition is designed to delight fans with a creamier, sweeter, and saltier taste profile.
The original Shiawase Butter, first introduced in 2010, celebrates its 15th anniversary this year and has become a top-selling Calbee flavor, loved for its unique combination of butter, honey, mascarpone cheese, and parsley. The new Creamy variant emphasizes the mascarpone flavor, giving fans a dessert-like, indulgent snack experience while keeping the signature sweet-and-salty balance.
Product Highlights:
- Maintains the classic sweet and salty taste of Shiawase Butter with added creamy richness.
- Packaging reflects the original yellow and orange theme, with a cafe signboard-style design for a fresh look.
- Ideal for consumers seeking a premium, dessert-like potato chip experience.
Product Details:
- Name: Potato Chips Shiawase Butter – Creamy
- Net Weight: 55g
- Price: Approx. 170 JPY (tax included)
- Availability: Convenience stores across Japan (while stocks last)
Calbee Potato Chips have also celebrated its 50th anniversary in September 2025, highlighting decades of innovation in snack flavors and packaging. The company continues to evolve its offerings, introducing over 100 new products annually, while maintaining quality ingredients and freshness.
