Calbee Inc. proudly announces the return of its seasonal spring potato chip line “Spring Potato”, reimagined after a two‑year hiatus with sophisticated new flavors designed for adult snack lovers. The refreshed products will be available nationwide for a limited time beginning March 9, 2026, with availability through early June 2026.
First introduced in 2016, Spring Potato chips are a spring‑season tradition, featuring thickly cut slices of high‑quality domestic potatoes that provide rich texture and flavor. Responding to strong consumer demand after its absence, Calbee has relaunched the brand with an updated concept focused on a more refined and indulgent taste experience.
The new lineup includes two distinct flavor expressions:
- Butter & Truffle — combining the creamy richness of butter with the elegant aroma of truffle for a smooth, luxurious tasting profile.
- Two‑Salt Blend — crafted with premium salts from Lorraine and Sicily to highlight the natural savory depth of the potato.
Both variants showcase a polished packaging design that reflects their limited‑edition status and the seasonal spirit of spring, using imagery and materials that evoke freshness and quality.
This revival celebrates Calbee’s ongoing commitment to delivering seasonal, high‑quality potato snacks that appeal to both long‑time fans and new audiences seeking a premium taste experience during Japan’s spring months.
