For the second consecutive year, Lay’s – America’s favorite potato chip – is heading back to the big screen for Super Bowl LX. But the brand isn’t just returning to the Big Game, it’s also returning to where it all begins for every Lay’s potato chip: the farm.
In the teaser, one of the stars of the ad – and the main ingredient in every bag of Lay’s , shoots out of a field, held in the palm of a hand. Whose hand? You’ll just have to keep your eyes peeled for the full ad leading up to the Super Bowl.
Like last year’s Super Bowl ad, “The Little Farmer,” Lay’s is continuing to shine a light on their commitment to celebrate the real, farm-grown potatoes that make America’s favorite potato chip.
“There’s no better moment than the Super Bowl to continue the Lay’s story as we kick off our largest brand refresh in our history. We’re taking fans back to the farm with ‘Last Harvest’ to show a glimpse of what makes America’s favorite chip so special. It’s a legacy built from the farm up and we’re proud to share it on the biggest stage.”
Hernán Tantardini, Chief Marketing Officer, PepsiCo Foods U.S.
