Calbee, Inc., a leading global snack manufacturer, is celebrating the 50th anniversary of its iconic Calbee Potato Chips with the release of a special limited-edition flavor: “Thank You Scallop Salt.” Inspired by the voices of more than 16,000 Calbee fans, the new flavor reflects the company’s gratitude for half a century of customer loyalty and innovation.
Launched in 1975 with its now-classic Lightly Salted variety, Calbee Potato Chips quickly became a household favorite. Over the decades, the company has prioritized quality and freshness, introducing innovations such as aluminum vapor-deposited packaging, expanding its range of flavors, and deepening partnerships with Hokkaido potato growers to ensure a consistent, high-quality supply.
“Reaching this milestone is a testament to our dedicated partners, farmers, and loyal fans who have supported us over the years,” said [Insert Spokesperson Name, Title]. “The ‘Thank You Scallop Salt’ flavor is our way of expressing appreciation while offering a unique, celebratory taste experience.”
The limited-edition chips feature a delicate balance of scallop umami with layered kelp and bonito flavors. The striking gold packaging, complete with a commemorative 50th anniversary logo, was designed to create a sense of celebration and stand out on shelves nationwide.
The launch coincides with Calbee’s Great Harvest Festival 2025, running August 4 to December 8, 2025, offering fans exclusive gifts, prizes, and events in celebration of the brand’s 50-year journey.
