After a seven-year cycle strategically focused on the Brazilian domestic market, Itaueira Agropecuária S.A. officially announced its international comeback in the 2025/2026 season during Fruit Logistica 2026 in Berlin. The company joined the institutional pavilion of Abrafrutas – the Brazilian Association of Fruit and Derivative Exporters, marking its presence at one of the world’s leading global events for the fresh fruit sector and repositioning the brand on the international stage.
This new phase is supported by a robust investment cycle carried out throughout 2025, which included the inauguration of a new production unit in the interior of the state of Ceará. The farm features more than 2,000 hectares of planted area and a state-of-the-art packing house, designed to ensure logistical efficiency, process standardization, and strict cold chain control—guaranteeing delivery consistency and the high quality standards for which Itaueira is recognized.
During the trade fair, one of the key differentiators presented to partners and visitors was the model of on-site monitoring of product arrivals in destination markets, implemented throughout the 2025/2026 season. This initiative allows the company to assess fruit conditions at international ports, reduce losses, improve post-harvest processes, and strengthen direct cooperation with customers, increasing trust across the entire supply chain.
“Being present at Fruit Logistica reaffirms Itaueira’s positioning in a new phase of expansion. Our focus is on building strong relationships based on product excellence, logistical innovation, and socio-environmental responsibility,” says Aryan Schut, Itaueira’s International Commercial Manager.
Over the three days of the event, the Itaueira team held strategic meetings with importers, distributors, and logistics operators from Europe, the Middle East, and North America. In addition to resuming dialogue with long-standing clients, participation in the fair enabled the mapping of new business opportunities and the deepening of discussions focused on medium- and long-term projects aligned with the company’s current production capacity.
Visitor interest was particularly focused on supply consistency, logistical control, and the company’s operational structure—differentials perceived as essential in a global scenario that demands prepared and reliable suppliers. As a next step, Itaueira moves forward with technical and commercial alignments for the opportunities identified, including joint evaluations of market windows throughout 2026.
Itaueira concludes its participation in Fruit Logistica 2026 by reinforcing its mission to bring the flavor of Brazilian fruits to the world responsibly, supported by cutting-edge technology, solid governance, and respect for nature.
