Starting with fresh Hass avocados, Tostitos Chunky Guacamole arrives nationwide this fall. Tostitos debuts Casa de Tostitos, an immersive experience bringing the refreshed brand identity to life for consumers in New York City.
Tostitos is launching its first-ever refrigerated dip – Tostitos® Chunky Guacamole: Mild, Hint of Lime Flavored Dip. Starting with fresh Hass avocados, this chunky guacamole delivers a hint of lime flavor and has been crafted to pair seamlessly with Tostitos tortilla chips and a variety of other options. It will be arriving this fall. Entering the refrigerated dip category expands the brand beyond shelf-stable offerings and unlocks entirely new meal occasions from modern on-the-go snacking to at-home entertaining.
Why Tostitos is entering the guacamole category
‘Chips and Guac’ remain one of the most beloved snack pairings in the U.S.; in fact, 64% of consumers already eat guacamole with tortilla chips. As the #1 unflavored tortilla chip brand, Tostitos is uniquely positioned to meet this demand with a high-quality, ready-to-enjoy guacamole offering. Whether it’s for a tasty on-the-go snack or game-day celebrations, Tostitos Chunky Guacamole is designed to deliver a flavorful experience that people can feel confident serving and sharing.
“With Tostitos Chunky Guacamole, we’re bringing the iconic Tostitos experience into the refrigerated aisle for the first time,” said Courtney Larson, vice president, PepsiCo Foods U.S. “We set out to create a guacamole that when people ask what the best tasting guacamole is — or what guacamole is best for chips —Tostitos will be the answer. We built this product from the ground up around flavor, quality fresh ingredients including no artificial colors, flavors or preservatives, and the chunky texture that makes every dip better.”
Product details: Quality ingredients, Tostitos flavor
Tostitos Chunky Guacamole starts with fresh Hass avocados, combined with onions, tomatoes, jalapeño peppers and spices and finished with a hint of lime flavor. The result is a chunky, ready-to-serve refrigerated guacamole made with quality ingredients:
- No artificial colors, flavors or preservatives
- Non-GMO Project Verified
- Vegan, kosher and gluten-free
- Available sizes for every occasion
To meet a range of snacking and entertaining occasions, Tostitos Chunky Guacamole will be available in three sizes:
Tostitos Chunky Guacamole 8 oz. tub – for everyday snacking and meal pairings
Tostitos Chunky Guacamole 15 oz. tub – for hosting, gatherings and game day
Tostitos Chunky Guacamole 6-count 2 oz. singles – for on-the-go, lunch boxes and portion-controlled convenience
All three sizes of Tostitos Chunky Guacamole will be available this fall.
Casa de Tostitos: Bringing the new Tostitos brand to life
To celebrate its refreshed brand identity and show what’s behind every chip and dip, Tostitos will debut Casa de Tostitos in New York City from May 1-3, allowing consumers to experience Tostitos’ values of craft, quality and connection firsthand.
The multi-sensory event will showcase the brand’s corn to chip story through:
Live small-scale masa-making demonstrations
A curated, corn-inspired culinary experience
Collaborations with local chefs and restaurateurs
Entertainment reflecting the Tostitos “fiesta spirit”
