Luray Peanut Company announced the launch of Texas Pete®-flavored boiled peanuts, a spicy, tangy twist on the South’s favorite snack made in partnership with the iconic hot sauce brand. The new product brings together Luray’s peanut craftsmanship and Texas Pete®’s signature cayenne-forward heat for a ready-to-eat boiled peanut that delivers bold flavor and authentic Southern soul. The peanuts will be available in 12 oz grab-n-go convenience size, 2 lbs family bag, and a 5 lbs food service bag.
“We wanted to create a boiled peanut that honors Southern tradition while delivering the lively, approachable heat people love from Texas Pete®,” said Lauren Flexon, CEO of Luray Peanut Company. “This collaboration lets us offer something new and exciting to boiled peanut lovers.”
“We’re excited to see Texas Pete® bring its unmistakable flavor to a classic Southern product,” said Katie Chaffin, Director of Marketing for Garner Foods®, parent company of Texas Pete®. “Working with Luray Peanut Company, we’ve created a spicy, tangy boiled peanut that feels both familiar and refreshingly new.”
The product will be offered to grocery chains, convenience stores, and independent retailers with multiple pack sizes to fit retail and foodservice needs. The first of which includes Piggly Wiggly Alabama, Parker’s Convenience Stores, and Georgia Tomato. Distributor and retailer onboarding materials, sell sheets, and product specs are available upon request.
