Now more than ever, the vertical farming industry needs to be about collaboration not competition.
This next step for Growcer in harmony with that: Growcer and Growtainers have teamed up to give people interested in vertical farming the best opportunity to grow year-round.
Growcer will continue to be a trusted source for modular vertical farms.
Growtainers will offer their expertise in custom builds in containers for customers who are investigating speciality crops or conducting research projects. The Growtainers team will also support large scale projects in warehouses and other environments in cooperation with Growcer.
Both Glenn Behrman and I have talked about how we see this industry and we’re aligned in what it takes to be successful in vertical farming: sound economics, sustainable growth, and clarity on what customers really want.
1) We want to set realistic expectations for customers about what vertical farming technology can achieve.
2) We are building businesses for the long haul, not for short-term gain.
3) We see controlled environment agriculture as a tool for growers, when used in the right way with the right expectations. Controlled environment agriculture is not for everyone, but it is a great tool that does achieve incredible things when used correctly.
Finally, we’ve observed the hype cycles within our own industry and we want no part of it. We’re always transparent about what container farming is and what it isn’t.
Yes, we want to get people excited about entering vertical farming. We’ve seen real examples of where this type of technology makes a meaningful difference, but not at the cost of over-inflating what’s possible.
Vertical farming is not a silver bullet, but it can still add a lot of value. Growcer and Growtainers are entering into a strategic alliance to leverage our respective strengths, learn from past mistakes, and move forward in a way that we can feel good about while delivering authentic results to our customers.
