Following the strong interest and success of the first edition, the Second European Blueberry Cultivation Conference returns to Milan. Organized by AgroConsulenze, the event will take place on March 4th, 2026, at the Air Hotel Linate, and is set to become a key meeting point for all professionals in the berry supply chain: growers, agronomists, technicians, buyers, traders, and industry experts.
The goal of the conference is clear — to provide participants with practical tools and advanced technical knowledge aimed at increasing the productivity and profitability of blueberry farms in an increasingly dynamic and competitive market. The initiative comes at a time of rapid expansion for the European small fruit sector, as demand for premium-quality berries continues to grow and producers are called upon to adopt more efficient, sustainable, and market-oriented production models.
The three-day program will open on Tuesday, March 3rd, with an exclusive networking dinner, offering participants a relaxed and engaging opportunity to meet speakers, experts, and leading industry players in an informal atmosphere.
The main conference day, Wednesday, March 4th, will feature the plenary session, focused on highly technical and strategic topics. Among the most anticipated presentations is that of Sebastian Ochoa, an internationally renowned agronomist, who will discuss the latest strategies to increase production and profitability in intensive blueberry cultivation systems.
A special session titled “Link with the Market” will follow, creating a direct dialogue between producers and the commercial side of the supply chain. The session will feature Raphael Barona, EMEA Procurement Director at Driscoll’s, along with representatives from leading retail chains, importers, and European buyers.
The day will be moderated by Thomas Drahorad, Director of Italian Berry Magazine, guiding attendees through a rich program of expert insights, case studies, and actionable takeaways. Alongside the plenary conference, a dedicated exhibition area will be open all day, showcasing sponsor companies and suppliers offering cutting-edge technologies, materials, and services for professional blueberry cultivation and commercialization.
On Thursday, March 5th, the event will conclude with individual technical consultations led by Sebastian Ochoa and Sergio Panini, designed for growers seeking personalized assessments of their agronomic and commercial performance. These one-on-one sessions provide a valuable opportunity to receive tailored guidance and optimize farm management and profitability strategies.
With participation limited to 120 attendees, the European Blueberry Cultivation Conference stands out as a high-quality event, designed to foster professional connections, share expertise, and explore future perspectives for the blueberry industry. Attendance is by registration only, and early booking is strongly recommended to secure participation.
The Second European Blueberry Cultivation Conference is poised to reaffirm itself as a key event for those looking to grow within a sector that combines technology, research, and a genuine passion for quality.
